I got shit to do and so do you so let’s make this quick.
In the world, there is always the one truth. You can lie, cheat, steal, etc. That’s the false. The synn, if you will. It’s easy to see what is real and what isn’t, especially when there is a diss battle going on between two of the biggest artists in the world. The energy is electric, so much so, it got me writing my own and publishing. Has me debating grabbing a mic and ending careers, but that’s not why I’m here. I’m a commercial real estate junkie like the best of em’ - which is why it’s critical to go here.
In a business where reputation holds a lot of weight, it matters what relationships you can create. How you behave throughout those various estates is what determines your success, in a lot of ways. If you’re simply being rambunctious 24/7 and coming off as a looney tune, then you’re going to have trouble gaining support in most<any> room.
In CRE, you have to raise capital in almost every case. Whether that’s from senior debt, private equity raises, or working with partners / LPs (even the dreaded JV).
JVs aren’t dreaded but as Chris pointed out, in development, you don’t want that.
The point is with all of these things is you’re exposed to the world when you dive into business. It’s your job to be of strong integrity and display excellent leadership. There are many attributes we can discuss here but again, intention is to be short / direct.
If your reputation is to give false return projections or work out exit cap rate compressions in a way that makes no sense to those who have awareness of trends, then you’re harming others. That is not okay for anyone who has the proper lens.
If your reputation is exceeding expectations and showing the world that you’re a ‘whatever it takes’ type of human . . your efforts will be rewarded more over time then the person who ignores a phone call from the concerned LP at 9, on a Saturday.. at night. Because they heard a tornado was in the area of one of the assets you share.
That’s an extreme example of what people with a “WIT” mentality will do versus those who are more amp to quit when the going gets tough.
Point is this: the more you compound a positive reputation through positive action and behavior, the more flexibility you have to say how you feel and be true to the world
When you compound negativity, you’re going to end up alone in the world and no one will take you serious over time, the more it continues, and the more chances you fail.
If you’re someone who is in and out of those states, then you are not well, at least well enough to take care of the people in CRE. They require the best of the best, daily. You can’t bring a shit attitude or lack luster work behavior. If you’re great on the phones then you’re on your phone, scrolling, instead of getting that LOI in front of the seller to help the buy-side secure the deal IMMEDIATELY . . . then you’re going to fail.
It may not be that day. It will happen and it’ll hit you like a slap in the face.
Best of luck to you all, it takes no luck, so get your ass to work and don’t drop the ball.
Love you 😘 Drool 🤤